When selling your property you will need to decide which method of sale suits your situation best. At Raine and Horne Caloundra we are the only local office to be accredited to use all of the the following methods of sale. This gives you the widest possible choice when selecting the method of sale most suitable to your property. SET SALE® Our flagship product. Since our adoption of Set Sale®, our experience has shown this method to consistently outperform auction and fixed price sales in results achieved for our vendors. Set Sale® has the following benefits: 1. Market Valuation - an independent valuer provides a market valuation, not rival real estate agents who may give wildly different opinions of your home's value, or worse give an inflated opinion in an effort to sucure your business. 2. Buyers look in ranges, not a particular amount down to the last dollar. Recognising this aspect of Buyer behaviour, a Buyer Inquiry Range® is set to invite more potential buyers to inspect the property than is possible with a single set price. 3. The 'Value At' figure informs the Buyer as to what point the property is considered fair buying, this is the point at which we recommend Buyers begin their negotiation. 4. Like an auction, a deadline of 30 days is set giving Buyers a time limit to respond and therefore increases competetion for the property. 5. Intensive exposure. Properties are then marketed through a high-impact promotion campaign, similar to an auction, providing Buyers plenty of opportunity to see the property advertised for sale. 6. Two Buyer options. Buyers can either make an offer at any time or they have a soft option and can register their interest without having to declare their price. Once an offer is received all those who have registered their interest are contacted to see if they would like to formalise an offer on the property. 7. No restrictions. Unlike the auction contract which imposes onerous conditions that can exclude over 30% of Buyers for any particular property, Set Sale® ensures the sale of the property can be subject to any conditions agreed to between the Seller and the Buyer. 8. No auction stress. Because there is no auction, tension for both the Buyer and the Seller is reduced as the pressure to make an immediate decision is removed. Both parties are able to consider their positions more thoughtfully and this leads to a more satisfying conclusion for all concerned. 9. Private negotiation. Finally, the most important feature of all is the three-phase negotiation of the Set Sale® strategy. With a fixed price you get less than you ask. With an auction, the price you receive will only be a little more than the second best bidder because it is an open bidding system. This doesn't happen with Set Sale® as rival bids are not disclosed. Therefore Buyers have to offer all they are prepared to pay to secure the property. BUYER RANGED® The Buyer Ranged® method of sale is an exciting new alternative to the traditional ways of selling. Buyer Ranged® selling helps eliminate the problems associated with fixed price selling, where sellers put an asking price on their property which may be 10% or more above the 'true' market value of their home. Unfortunately, very few buyers look above the market price for a property. Buyers, in fact, start to look at properties about 10 - 15% lower than they will finally pay for their ideal property. This aspect of Buyer behavior is the driving factor behind the success of Buyer Ranged® selling. Buyer Ranged® selling, instead of marketing with a fixed price (or no price at all), markets property within a Buyer Inquiry Range®. This has the result of attracting more potential buyers, including those looking below the price they will eventually pay for their new home. An added benefit with Buyer Ranged® selling is that the level of enquiry on a property is increased, producing more inspections and more offers. This places a Seller in a much better negotiating position. With Buyer Ranged®, Sellers can generally achieve much better prices in a quicker time than with a traditional, fixed price sale. FIXED PRICE There are occasions where selling your home using a fixed price may be a perfectly appropriate method of sale. Selling your home with a fixed price is a less intense way of marketing. Here, a fixed asking price is set, where buyers in that price point will be drawn and attracted by our marketing. It is critical to establish the correct selling price before undertaking a fixed price sale. This ensures that the home is not undersold, or that it is not priced higher than the market will pay, resulting in a loss of valuable time and money. This is where the experience, expertise, professionalism and integrity of your agent becomes pivotal to your success. So, where there is a level of certainty about price, or where privacy considerations prevail, private sale is one of the viable marketing options we can discuss with you. AUCTION Auction has traditionally been seen as an optimum selling method. At auction, the seller is in control; a specific date is set, the terms of settlement are set, and an auction contract is unconditional. The marketing period for an auction is intense, and auction day then brings all the buyers together to bid for the property in an environment of open competition. There are several sorts of properties where auction may well indeed be the appropriate method of selling. As a rule, I believe all three of the following criteria must be met for a successful auction. 1. The property is difficult to value.
2. The property should be special or unique - it is this unique quality that can generate demand, and consequently;
3. The property will generate a lot of interest with several genuine bidders on auction day. Market conditions can also dictate whether an auction would be recommended. Many agents prefer an auction campaign due to the high profile nature of the associated marketing and the associated increase in profile for the agent. Before committing to an auction, the Seller must satisfy themselves that the agent is working solely in their best interest. OPEN TENDER An open tender is a formal invitation to public individuals and entities to trade under the terms of the offer and the documents associated with that offer. In other words, the Seller sets the terms of trade (e.g. no cooling off period, offers are irrevocable) and supplies the documents outlining the terms of trade and the documents necessary to submit an offer. As with Set Sale® and auctions, there is a cut off date for offers. As with Set Sale®, potential buyers don't know the details of the other bids. The resulting winning bid is often viewed as a better indication of true market value, as a buyer has the opportunity to offer what they will truely pay to secure the property, and not jost offer a bit more to trump the last bidder at a public auction. The open tender process is commonly used in the sale of commercial premises, and like Set Sale® and auctions, is often applied to residential property that possess high value, or some form of uniqueness that eliminates any major competition. EXPERSSIONS OF INTEREST Properties can often be seen advertised with 'Expressions of Interest'. This method of sale is a subset of the Open Tender method, with less restrictive guidelines and conditions. Again, Expressions of Interest is a method of sale most often used on high end properties, or properties possessing some unique feature. As you can see I offer a method of sale suitable for any property or Seller's circumstances. If you would like more information on any of the above methods please don't hesitate to contact me and I will be happy to assist you in making the best choice for your property. 
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